QR code for a property listing

Point the code at the full listing — photos, floor plan, energy rating and virtual tour.

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Customization

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A window display is read from around 1 m through glass, so print at 8–10 cm and mount it at eye level; a code lower than a metre from the ground is awkward to scan. On a For Sale board read from 3–4 m, go to 30 cm or more. Reflections are the main enemy: matte laminate and a position away from direct sunlight make a real difference.

Landing on the specific property page, not the agency homepage, is what converts. Anyone standing outside the building has already chosen the property — an extra search step loses them.

Static or dynamic?

Dynamic is recommended. Properties get sold, prices change and listings move between portals, so re-pointing the same window card or board is far cheaper than reprinting — and the scan counts tell you which windows actually work.

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